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Analysis of Selected Company by Using the Selective Methods
Nossková, Barbora ; Kvapilová, Pavla (referee) ; Hanušová, Helena (advisor)
The thesis is aimed at analysis of a selected company Goldpress s.r.o., which specializes in the printing industry. The first part deals with theoretical bases, further are performed analyzes – PESTEL analysis, Porter's analysis, 7S and selected methods of financial analysis. The results of the partial analyzes are summarized in the SWOT analysis. The conclusion of the thesis suggests recommendations based on results of performed analyses and aimed at improving the current state.
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Company Performance Measurement
Galanská, Zuzana ; Hanzel, Jaroslav (referee) ; Bartoš, Vojtěch (advisor)
This master`s thesis deals with the performance measurement of Stredoslovenská energetika, a.s. The first section explains what performance is and describes the theoretical basis, which relates with the methods of measurement and analysis of the company’s current state. In the following part there is the profile of the company with its current situation. The evaluation of the performance SSE, a.s. is measured by START PLUS model. This model identifies the strengths and the areas which need improvement and offers suggestions for improving the company’s performance.
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Business Plan
Kovandová, Klára ; Vencourová, Monika (referee) ; Meluzín, Tomáš (advisor)
The master´s thesis deals with the draft of the business plan for the new business from selected branch. The thesis is divided into three parts. In the first part there is defined basic theoretical background related to the topic. The second analytical part deals with analysis of the relevant market and the final practical part contains the actual creation of of the business plan.
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Evaluation of the Investment Efficiency
Hanus, Jan ; Martens, Radek (referee) ; Ptáček, Roman (advisor)
The diploma thesis deals with the evaluation of the investments realization and financing of the investment to build the new hall with production line to achieving the expansion of production. The thesis includes assessment of the company´s financial situation, evaluation of the effectiveness of the investment plan. The essence of the thesis is to appropriate way of realizing the investments and determine economic benefit.
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Evaluation of the Company´s Financial Performance using Benchmarking Approach
Drugdová, Eliška ; Luňáček, Jiří (referee) ; Bartoš, Vojtěch (advisor)
This master‘s thesis deals with the evaluation of the business performance and financial situation of the company DTS Vrbenský, a.s. in the years 2015 to 2019 using selected methods of business performance analysis. The work focuses mainly on intercompany comparison of performance. In addition to the outputs from the company's benchmarking, the work also contains processed strategic analyzes. Based on the performed analyzes, the weaknesses of the company are identified and solutions are proposed to improve the current situation.
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Business Plan
Remer, Tomáš ; Koráb, Vojtěch (referee) ; Veselý, Josef (advisor)
The subject of the diploma thesis is a business plan, which consists of the establishment of a new company with its own nut products. The first chapter contains the theoretical background of the thesis concerning the business and the established analytical methods. The second part deals with the analysis of the current situation of the external and internal environment of the company, with the application of marketing research. The third part is devoted to the development of a specific business plan, using the knowledge from previous chapters.
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Marketing Strategy of the Company
Židlíková, Eva ; Pokorná, Pavlína (referee) ; Chlebovský, Vít (advisor)
Židlíková, E. Corporate Marketing Strategy. Diploma Thesis. Brno: Brno University of Technology, 2014. The thesis focuses on a marketing analysis of the Victoria company, a travel agency located in Brno. Its principal objective is to create a corporate marketing strategy based on a marketing research and analyses that determine preferences and interests of consumers in the area of tourism. The thesis is subdivided into two sections – theoretical and practical. The theoretical section comprises chapters describing various theoretical bases of marketing as well as the manner of drafting a marketing plan. The practical section presents practical findings related to the thesis.
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